CCT205_P1_Group6

Group resumé
Doris Cheng

• Outline of who you are
• Individual talents/interests
• Plan for the division of labour

Loretta Din

• Outline of who you are
• Individual talents/interests
• Plan for the division of labour

Blanche Kwan

• Outline of who you are
• Individual talents/interests
• Plan for the division of labour

Andrea Wong

• Outline of who you are
• Individual talents/interests
• Plan for the division of labour
  
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Communication Strategy

• What am I trying to achieve with this?
• What is my message?
• Who I'm trying to target message to (be specific)
• What is my audience/target demographic?
• What media is the best way to reach them?
• What messages I am putting out?
• What change am I trying to bring out?
• What are the influences I want to bring?

Marketing the way you do it:

• Objectives - measurable outcome in a company
• Goals - what you hope to achieve
• Audience - for whom it is intended
• Key Message - in any campaign, 3-5 things you want to drive your objectives to get the message out
• Strategy - bigger idea of what your going to do
• Tactics - how you are going to do it
• Measurement - specific numerical figures (i.e. increasing sales at a certain percent)